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Through the years, we have been known not only as producers of high quality bakery ingredients for the Filipino consumers but we have also been active in promoting consumption of nutritious baked goods that will nourish both the mind and body. As part of this campaign, we introduced “Mabuhay Tinapay” during the Iligan town fiesta last September 28 at Pryce Place.

The campaign hopes to address the growing malnutrition in the country and the health benefits of consuming breads made from fortified ingredients. Bread in away is inexpensive, low in fat and healthy. It has a valuable source of protein, carbohydrates, dietary fiber as well as many vitamins and minerals.

The health benefits and nutrition generated from eating bread made from fortified products were discussed by Pilmico's Marketing Manager, Ms. Sheila Cuyos to the audience. To reinforce her talk, the handsome guys from Mindanao Sales gave out 200 packs of bread containing cheese bread, pandesal, pan de coco and ensaymada to those who visited at booth.

To make the event even more festive, we had 2 game shows which were “Dough or No Dough” and “Spin a Snack”. The “Dough or No Dough” l participants were predetermined from those who texted us prior to the activity while the participants for the “Spin a Snack” were hand picked from the audience where the host Ms. Farah Curaza prioritized kids to join the activity to promote healthy eating at an early age.

The event was a success! We were able to impart our knowledge on the benefits of eating bread made from fortified ingredients, fed bread to 200 people, gave out 50 prizes and made a lot of people laugh and smile. I'd say it was a “Happy Fiesta” for all.

For more information, visit www.pilmico.com or e-mail to customer_first@pilmico.com.