Pilmico champions backyard farming in Pangasinan
Sta. Maria, Pangasinan — Just a few days after the Pista’y Dayat Festival (Sea Festival) of the bustling province of Pangasinan, Pilmico – the food subsidiary of Aboitiz Equity Ventures, Inc. – continued to promote love for local and sustainable farming through its flagship CSR campaign, Mahalin Pagkaing Atin (MPA) in Sta. Maria, Pangasinan.
Over 25 beneficiaries received livelihood packages – piglets, egg machines and bakery kits – from Pilmico during its Mahalin Pagkaing Atin Food and Livelhood Expo held at the Sta. Maria Covered Gym, Sta. Maria Pangasinan on 3 May 2016.
The food and livelihood expo was attended by Hon. Teodoro Ramos, Sta. Maria Pangasinan’s Municipal Mayor, Mahalin Pagkaing Atin Ambassador, Chef Boy Logro and Joel Pagarigan, Regional Sales Manager of Pilmico, among others.
The livelihood assistance, which consists of 15 piglets (each with one-cycle feed consumption), 10 egg machines (48-chicken set each with once-cycle feed consumption) and 2 bakery kits (1-deck 4-tray bread oven, bread rack, working table, a delivery bike and 10 bags of flour), will enable local farmers to sustain their livelihoods through an easy-to-manage business with a quick return on investment, despite the threats of poverty, tragedy or conflict.
Apart from the turnover of livelihood kits, Pilmico also hosted several seminars on animal husbandry and nutrition, basic and advanced baking demos and cooking demos by Mahalin Pagkaing Atin Ambassador Chef Boy Logro where the different flavors of Pangasinan were showcased using pork, chicken, & eggs.
These donations are part of Pilmico’s Mahalin Pagkaing Atin program, a campaign introduced in mid-2014 that aims to promote sustainable entrepreneurship through promotion of local produce and instill a “pride of product, pride of place” mindset for both farmers and local consumers, thus enabling operators to maximize profit without passing through middlemen.
To date, the results of Mahalin Pagkaing Atin have been truly encouraging.
Nationwide, Pilmico has already donated a total of 841 piglets, 243 egg machines, 4 bakery starter packages as well as assisted 14 agri-posts where beneficiaries received feedbags as restart-up capital. In addition, 438 families nationwide are benefitting from the Mahalin Pagkaing Atin program at present.
Pilmico, guided by its vision to become Partners for Growth, has been providing customers with high-quality wheat flour and related products since 1962. It also excels in swine & poultry production and animal feeds. With its consistent excellence and top-notch products, Pilmico ensures market competitiveness by increasing customer satisfaction.