Empowering a native community through chicken farming in Malaysia

Pilmico and Gold Coin remain steadfast in their commitment to helping communities have sustainable livelihoods, and they expanded their efforts from the Philippines to Malaysia through their partnership with Global Peace Foundation Malaysia (GPFM), a nonprofit organization. 

At the beginning of their partnership, they recognized the livelihood challenges faced by the Orang Asli community, the indigenous people of Pahang, Malaysia. At the same time, GPFM saw the community’s interest in chicken farming and aimed to improve it.

The goal became clear for Gold Coin Malaysia and GPFM — to empower the Orang Asli community by providing them with the necessary tools and knowledge to establish a sustainable chicken farm. They launched the chicken farming initiative for 20 beneficiary families from the districts of Bera and Rompin in Pahang, Malaysia. 

Team members of Gold Coin Malaysia volunteered to build the chicken coops in Pahang, Malaysia.

Gold Coin Malaysia provided its expertise in farm management by building chicken coops,  conducting seminars on the proper handling of chickens, and distributing poultry feeds. 

Last April 2023, the chickens from the community’s farm were ready to be sold. GPFM helped market and promote the chickens, also utilizing social media platforms. They also helped pack, process, and deliver over 1,000 chickens to customers in the cities of Kuala Lumpur and Kuantan. Some even became repeat customers. 

Fifty (50) chicks were delivered to the community to start their chicken farm.

The partnership between Gold Coin Malaysia, GPFM, and the Orang Asli community has shown successful and promising results. More residents have shown interest in participating and sustaining the chicken farm.  Following the project’s success, Gold Coin Malaysia and GPFM hope to continue their partnership to benefit native communities in Pahang, Malaysia.