Masked Hope: How Flour Sacks and Face Masks Gave Women Livelihood

When the Enhanced Community Quarantine (ECQ) was implemented on March 15, no one was ready. When the government implemented the ECQ, people were subject to limited access to transportation, suspension of both classes and work, and mandatory staying at home. This puts people in a mad rush to stock up, go home, and prepare as much as they can.

But not all of us are so lucky to have contingencies, especially in their livelihoods. With work suddenly suspended, most daily wage earners had no idea where to get their next meal. There are also those who have small businesses who must negotiate lack of demand for whatever product or service they provide.

Such was the case for Malou Sol, a seamstress and a founding member of the Sewers for Equity and Welfare Producers’ Cooperative in Taguig. Their 12-member sewing cooperative took jobs from various clients, but when the pandemic crisis hit, they were pretty much idle and were not earning anything.

“There were only twelve of us active in the cooperative,” said Malou. “But when the ECQ happened, we were reduced to six members because the other six had to go home to their home provinces. And since there were no projects coming in, it was quite tough,” she said.


Pilmico MaskedHope

Sewers from Pilmico’s partner cooperatives were provided with additional revenue stream with the Face Mask to Flour Sack initiative.


Meanwhile, hundreds of kilometers away in Lapu-Lapu City, Irenea Coremo, also a leader of a cooperative, namely the Sagip Multipurpose Cooperative, is in the same boat.

“We actually had orders [to make] togas and graduation gowns,” Irenea said. “But because the graduation ceremonies were cancelled or postponed at the time, we suffered losses and had no other income,” she shared.

Amid the uncertainty, both Malou and Irenea were given hope when they received a call from one of their patrons, Pilmico Foods Corporation. Prior to the pandemic, both cooperatives have been Pilmico’s partners in several projects. They made eco-bags and recycled flour sacks, which served as marketing collaterals for Pilmico’s products. Now, by repurposing and recycling the flour sacks provided to their cooperatives, they are making something that everyone needs in a post-pandemic Philippines: reusable and washable face masks. It was then they, figuratively, found hope under a mask.

Pilmico started the Flour Sacks to Face Masks project amid the ECQ with the purpose of equipping its business units and personnel with reusable face masks, as well as donating said masks to communities and partners that need them.


Pilmico MaskedHope

Sample face masks made by Pilmico’s partner cooperatives. These were produced from the Food Group’s repurposed flour sack donations.


Hulog ng langit,” Malou exclaimed. “We were so worried about how we would survive the ECQ until we got the call from Pilmico. We were so relieved,” she continued.


Pilmico MaskedHope

From the comfort of their homes, member sewers of Pilmico’s partner cooperatives are able to generate income, addressing one of the challenges brought by community quarantine measures implemented nationwide.


Irenea was also very thankful and highlighted how easy it was to work with their partner. “We are fortunate to have Aboitiz Foundation and Pilmico as our partners,” she said. “Despite the shortage of machines there were a few delays. But they were very understanding and were even helping us find ways to help us get things done,” she shared.

With the help of Sewers for Equity and Welfare Producers’ Cooperative, Sagip Multipurpose Cooperative, and other partners, the Flour Sacks to Face Mask project was able to produce almost 34,000 recycled, reusable, and washable face masks. These facemasks were bought by Pilmico and other Aboitiz companies, giving the sewing cooperatives a substantial livelihood to rely on amid the crisis.


Pilmico MaskedHope

Pilmico continues to look for more partners in its flour sacks to face masks initiative. This project serves as a source of sustainable livelihood amid the economic slowdown brought upon by the COVID-19 pandemic.


As the country transitions from a post-quarantine period, the demand for reusable face masks continues to increase. According to Flour Sacks to Face Masks Project Lead AJ Belen, the sustainability of the project will improve with more partners. “Our production partners are continually producing masks as Pilmico provides materials that they could upcycle,” he said. “We’re always looking for partner cooperatives and, of course, beneficiaries for the project,” he said.

For more information on how to be part of the Flour Sacks to Face Masks project, you may contact AJ Belen via mobile at 0917-836-6641, or e-mail at