Maxime promotes bonding time for pets and their owners in Pet Summit 2022

Maxime participates in Pet Summit Philippines 2022. 

Maxime together with Pilmico’s other pet retail brands, Tommy and Woofy joined its first-ever Pet Summit Philippines Trade Show, one of the country’s largest pet-related events, last May 21 and 22, 2022 in Ayala Malls Manila Bay. During the event, fur parents and their fur babies enjoyed fun-filled activities in Maxime’s booth, such as the mini playground, caricature station, and photo booth.

Dogs and cats showed off their tricks, intelligence, and skills in the different obstacle courses and challenges in the mini playground. The most popular booths fur parents were drawn to were the caricature and photo booths where they had their pets drawn or had their photos taken as their souvenirs from the event. Aside from these activities, participants also received sample products from Maxime. 

One of the Brand Ambassadors shares the benefits and product details of Maxime. 

Blessie Zarzuela, National Sales Manager of Maxime, shares her excitement for the brand as a newcomer in the Pet Summit. “We are truly excited to join this year’s Pet Summit for the first time. We have been waiting for a long time to touch base with our consumers, and I believe that this is the best opportunity to get to know them on a more personal level. The pandemic has really tied us in terms of activities; that’s why we prepared activities for the pet owners in our booth, including some discounts and premium items for every purchase,” she shared. 

Reiki Healer Kris Calim conducts a Reiki session at the Pet Summit Philippines 2022. 

Maxime also held a free 15-minute Reiki session in the event to promote a stronger bond between pets and their owners, led by Reiki Healer Kris Calim. A Reiki is an ancient Japanese healing practice that involves channeling one’s energy to another. In this case, Reiki is done between pets and their owners to create a stronger bond and to boost their immune system. 

Fur parents can expect to see Maxime in more pet-related events throughout the year. “Maxime is looking forward to similar activities like the Pet Summit within the year so we can share to fur parents how it is to live the best life together with their pets,” said Blessie Zarzuela.

Frequently Asked Questions

Q1: What was Maxime’s first-ever Pet Summit Philippines appearance like?
Maxime debuted at Pet Summit Philippines 2022 alongside sister brands Tommy and Woofy on May 21 and 22 at Ayala Malls Manila Bay. The brand created an immersive booth experience featuring a mini playground with obstacle courses, a caricature station, and a photo booth. Attendees also received product samples and could take advantage of in-booth discounts and premium items — making it a strong first impression for the brand at one of the country’s biggest pet events.

Q2: What activities were available for pets and their owners at the event?
Dogs and cats could navigate obstacle courses and challenges in the mini playground, showcasing their intelligence and skills. Pet owners could have their animals drawn at the caricature station or capture memories at the photo booth. Beyond the entertainment, complimentary Maxime product samples were distributed, giving fur parents a direct taste of the brand. The mix of interactive, creative, and reward-based activities ensured something meaningful for every type of visitor.

Q3: What made the Reiki session stand out as a booth activity?
Maxime offered free 15-minute Reiki sessions led by certified Reiki Healer Kris Calim — an unusual and memorable offering in a trade show setting. Rooted in ancient Japanese healing practice, Reiki involves channeling energy between two individuals. Applied between pets and their owners, the sessions were designed to strengthen emotional bonds and support immune health. It distinguished Maxime’s presence from standard product-focused booths by centering the experience on pet-owner connection rather than sales.

Q4: Why did Maxime prioritize face-to-face consumer engagement at this event?
Pandemic restrictions had limited in-person brand activations for an extended period, creating a gap between Maxime and its consumers. The Pet Summit represented the first real opportunity to meet fur parents directly, understand their needs on a personal level, and build brand relationships beyond digital channels. National Sales Manager Blessie Zarzuela highlighted this explicitly — the event was about reconnecting with consumers and creating genuine touchpoints that no online campaign can fully replicate.

Q5: What does this event signal about Maxime’s broader marketing direction?
Maxime’s Pet Summit debut signals a brand strategy built around shared experiences and community rather than product promotion alone. By designing a booth centered on play, creativity, wellness, and bonding — rather than simply showcasing packaging and price points — Maxime positioned itself as a lifestyle brand invested in the pet-owner relationship. The commitment to participating in more similar events throughout the year reinforces that this experiential approach is a sustained strategic direction, not a one-off activation.