Pilmico made its debut at VIV Asia 2025—Asia’s leading feed-to-food trade exhibition—joining Gold Coin under the unified banner of Aboitiz Foods. The event marked a significant milestone as both brands showcased their integrated capabilities in feed, livestock, and aquaculture management, reinforcing Aboitiz Foods’ commitment to sustainably feeding Asia’s growth from mill to meal.
Aboitiz Foods partners and team members at our interactive booth during our debut at VIV Asia 2025, marking our first participation in the region’s biggest feed-to-food event.
As a premier platform for industry leaders, VIV Asia brought together key players from feed production, animal farming, and food processing. For Aboitiz Foods, the event served as an opportunity to introduce its new corporate identity to a global audience. In addition, Aboitiz Foods used the platform to strengthen relationships with regional partners and explore new opportunities for collaboration. Key customers from the Philippines and Malaysia were invited to join the event, reflecting the company’s belief in growing together through trust, innovation, and shared success.
“We started our business 14 years ago, and we’ve been a partner of Gold Coin for eight years,” shared Maren Mariappan, a broiler farm owner from Malaysia. “The team is always responsive—whether it’s a feed shortage or a technical issue, I know I can count on them. Their support goes beyond just being a supplier; it’s a real partnership.”
This sentiment was echoed by Roy Topaze Go, a large farm owner from the Philippines, who emphasized the company’s reliability. “Aboitiz Foods is a partner you can truly count on. When you work with them, you know they will deliver.”
VIV Asia 2025 provided Aboitiz Foods with a platform to showcase Pilmico and Gold Coin, highlighting its expertise in livestock and aquaculture management and production.
Aboitiz Foods made the most of its presence at VIV Asia 2025 by connecting with long-standing partners, prospective customers, and key players in the industry—further expanding its regional network. The interactive booth attracted considerable attention, providing attendees with a deeper understanding of the company’s focus on quality, forward-thinking solutions, and customer partnership. It was a clear reflection of the trust Aboitiz Foods has built over the years.
In a message to partners and customers, Aboitiz Foods Business CEO for Agribusiness, Eric Nojac, emphasized the company’s commitment to continuous growth:
“In the fast-changing world of Food and Agribusiness, adaptability is essential. As the landscape evolves each day, we remain committed to evolving with it. Through events like these and by staying focused on innovation, sustainability, and collaboration, we strive to stay ahead of emerging challenges and opportunities—always with the goal of serving you better.”
As Pilmico and Gold Coin expand their footprint across Asia, their presence at VIV Asia signals a continued drive toward progress, partnership, and regional impact.
Looking to the Future
With a strong presence at the exhibition, Aboitiz Foods engaged with existing partners, potential customers, and key industry stakeholders, further strengthening its network across the region. The Aboitiz Foods booth drew significant interest, offering visitors a closer look at its commitment to quality, innovation, and customer-driven solutions—reinforcing why it remains a trusted name in the industry.
In a message to partners and customers, Aboitiz Foods Business CEO for Agribusiness, Eric Nojac, emphasized the company’s commitment to continuous growth:
“In the fast-changing world of Food and Agribusiness, adaptability is essential. As the landscape evolves each day, we remain committed to evolving with it. Through events like these and by staying focused on innovation, sustainability, and collaboration, we strive to stay ahead of emerging challenges and opportunities—always with the goal of serving you better.”
As Aboitiz Foods continues to strengthen its mill-to-meal ecosystem across Asia, its debut at VIV Asia 2025 marks just the beginning of its broader vision—to build lasting partnerships, drive industry progress, and contribute to a more sustainable, resilient food system across Asia.
See more photos on the Aboitiz Foods Facebook page.
Frequently Asked Questions
Q1: What is VIV Asia and why does debuting there carry strategic significance?
VIV Asia is the region’s premier feed-to-food trade exhibition, bringing together key players across feed production, animal farming, and food processing under one platform. For a company with regional agribusiness ambitions, debuting at VIV Asia is not simply attending a trade show — it is a formal declaration of intent to compete and partner at the highest level of the Asian agri-food industry. The event provides direct access to prospective customers, regional partners, and industry decision-makers in a single concentrated setting.
Q2: What did presenting under a unified Aboitiz Foods banner — combining Pilmico and Gold Coin — signal to the industry?
Appearing as a unified entity rather than two separate brands communicates integrated capability across geographies and species. Pilmico is predominantly Philippines-based while Gold Coin operates across Southeast and East Asia. Together under the Aboitiz Foods identity, they present a mill-to-meal ecosystem that spans feed, livestock, and aquaculture management across the region. This unified positioning signals to regional partners and potential customers that they are engaging with a single, coordinated agribusiness platform — not two independent companies with separate agendas.
Q3: Why were existing customers from the Philippines and Malaysia invited to attend VIV Asia?
Inviting established customers to a major industry exhibition does more than reward loyalty — it deepens the partnership by including them in a shared professional experience at the industry’s highest level. It signals that the relationship extends beyond transactional supply and into genuine long-term collaboration. The firsthand testimonials from invited customers — a Malaysian broiler farm owner with eight years of partnership and a large Philippine farm owner — reflected authentic relationships that no marketing material could replicate as credibly in front of a regional audience.
Q4: What does the CEO’s message about adaptability reveal about Aboitiz Foods’ competitive philosophy?
Agribusiness CEO Eric Nojac’s emphasis on adaptability reflects a deliberate strategic philosophy: that in a fast-changing food and agribusiness environment, rigidity is a liability. Rather than anchoring identity to fixed products or markets, the company positions itself as a responsive, evolving partner that grows alongside industry shifts. Framing innovation, sustainability, and collaboration as ongoing commitments — rather than completed achievements — communicates to partners and customers that the relationship will remain relevant as conditions change, rather than becoming outdated as the market evolves around it.
Q5: What is the key takeaway about how regional trade events function as business development tools?
For agribusiness companies operating across multiple markets and species, a single well-executed trade show presence can accomplish simultaneously what months of individual sales calls and market visits cannot — it consolidates brand positioning, deepens existing relationships, generates new leads, and communicates strategic intent to competitors and partners alike. The VIV Asia debut demonstrated that physical presence at the right platform, with the right partners in attendance and leadership visible on the floor, creates commercial and reputational momentum that digital channels alone cannot replicate.