The Good Meat keeps families safe and pantries full

Staying safe while keeping your food essentials complete is possible with The Good Meat. Make the safer choice and have premium quality meat and farm fresh eggs delivered to your doorstep.

In the middle of a surge in Covid-19 cases, you and your family’s safety is the top priority. Give them good love by keeping them safe and healthy with great meals! The Good Meat is your partner in ensuring your food essentials are delivered straight to your doorstep through its e-commerce website TheGoodMeat.ph.

The Good Meat offers a wide array of available products from frozen meat cuts to ready-to-cook meals—so whether you already know your way around the kitchen or are still starting out, The Good Meat has you covered.

Giving good love also means keeping your pantry staples, like fresh and nutritious eggs, stocked at all times for those quick snacks and hearty meals. That’s why The Good Meat has come up with an egg subscription service so you’ll never run out! Sign up, register, choose from a weekly or monthly plan, and you’ll always have fresh eggs available.

The Good Meat ensures fewer worries for you and your family’s safety and day-to-day meals. With next-day delivery in Metro Manila and Cainta areas, and cash-on-delivery or cashless payment options, everything is fast and convenient!

Be sure to give good love to your family and loved ones with premium quality meat only from The Good Meat. The Good Meat is also available on other online marketplaces such as Lazada, Shopee, MetroMart, Grab, and PickARoo. And if you’re already out for your grocery run, check out The Good Meat products available in select Robinsons Supermarkets, Puregold, and Divimart.

About The Good Meat

In 2018, The Good Meat was established as a way to bring Pilmico’s farms closer to customers with a brick-and-mortar store located in Parañaque City. Now, The Good Meat has expanded through its very own online retail platform, thegoodmeat.ph, paving the way for consumers at home to have quality fresh meat cuts, ready-to-cook meats, and eggs delivered straight to their doorsteps.

The Good Meat is the retail brand of  Pilmico, the food subsidiary of the Aboitiz Group.

Backed by almost six decades of industry experience, Pilmico enables growth for its partners through consistent quality products and unparalleled supporting services in their flour, farms, and feeds businesses. Using strict biosecurity measures and tested ways of product development, Pilmico provides top-quality meat, flour, and feed products to its customers. 

With The Good Meat’s continual growth and expansion, the brand carries with it Pilmico’s years of experience and expertise in the food industry and relentless pursuit for excellence in both its products and services. 

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Frequently Asked Questions

Q1: How did the COVID-19 pandemic permanently reshape the way Filipino families think about sourcing and receiving fresh meat at home?
The pandemic exposed a critical vulnerability — traditional wet market and grocery trips became health risks overnight. This accelerated demand for doorstep delivery of perishable goods, pushing consumers to seek reliable online sources for fresh meat. The shift was not merely behavioral but philosophical: families began treating safe food sourcing as an extension of household health management. The pandemic essentially compressed years of e-commerce adoption into months, with fresh meat delivery transitioning from a convenience into a necessity for safety-conscious Filipino households.

Q2: Why does an egg subscription service represent a meaningful innovation for Filipino households beyond simple convenience?
Eggs are a daily staple in Filipino meals — used for breakfast silog, snacks, baking, and quick protein fixes. Running out disrupts meal routines in ways that other pantry gaps do not. A subscription service solves this through automation, removing the cognitive burden of remembering to restock while ensuring consistent freshness. It shifts egg procurement from a reactive, trip-dependent task to a proactive, scheduled supply — a structural change that better serves households managing tight schedules, young children, or limited mobility, especially during periods of restricted movement.

Q3: What does The Good Meat’s evolution from a single brick-and-mortar store to a multi-platform online retailer reveal about the changing expectations of Filipino consumers?
Founded in 2018 as a physical store in Parañaque City, The Good Meat’s expansion to an e-commerce platform and multiple marketplace channels — Lazada, Shopee, MetroMart, Grab, and PickARoo — reflects a consumer base that now expects quality and convenience to coexist. Filipinos are no longer willing to trade one for the other. The brand’s multi-channel presence acknowledges that different households access food differently, and that reaching families where they already shop is as important as the quality of the product being delivered.

Q4: How does Pilmico’s nearly six decades of industry experience translate into a tangible difference in the quality of meat products that reach family tables?
Decades of experience in feeds, farms, and flour give Pilmico an end-to-end understanding of food production that newer entrants cannot replicate quickly. Strict biosecurity measures, tested product development processes, and deep knowledge of supply chain management mean that quality controls are embedded at every stage — from animal nutrition to final packaging. For consumers, this institutional depth translates into meat that is consistently fresh, safe, and nutritionally sound — not because of occasional quality checks, but because the entire production system is built around it.

Q5: In a market flooded with online grocery options, what makes next-day delivery of fresh meat a more critical commitment than it might initially appear?
Fresh meat has a narrow window of optimal quality and safety. Next-day delivery is not a marketing feature — it is a food safety guarantee. It means the gap between production and consumption is kept as short as possible, preserving nutritional value, texture, and microbial safety. For families planning weekly meals around fresh protein, the reliability of next-day delivery also enables better meal planning and reduces the need to over-purchase and freeze meat as a precautionary buffer. Consistency in delivery timing is, effectively, consistency in food quality.