Max’s Partners with Pilmico for more Baked Goods Offering

Listed casual restaurant chain Max’s Group Inc. will soon launch new bakery products which are expected to boost its sales.

Max’s Corner Bakeshop Inc. has partnered with flour milling company Pilmico Foods Corp., the food subsidiary of Aboitiz Equity Ventures, to spearhead a nationwide bread baking competition.

On Thursday, bread baking competition winners were announced: teams from St. Therese MTC Colleges, La Fiesta in Iloilo City (grand winner); from Sisters of Mary School –Adlas Inc. in Cavite (first runner up); and Benguet State University (second runner up).

Carlyn Trota-Salud, Max’s Corner Bakeshop (MCB) Inc. President, said the winning bread products will be sold at MCB 150 stores in Metro Manila and North and South Luzon for a probationary period of 45 days.

“For Corner Bakery, if we can up it to be as good as our new innovative products, it can bring our sales up to target. For the year, let’s say a couple of percent target, that’s already huge because our sales reach hundred millions (in pesos). Anything high single-digit is already very, very good,” she said in an interview.

Trota-Salud cited a report from Euromonitor International showing that bakery line is one of the highest performing growth categories.

“I believe Fiipino pastry as a whole can stand on the global stage with foreign breads that are coming in. What we need to do is to make sure it is styled well, the quality is good, the flavors are really original and authentic and there is innovation,” she said.

“Because without innovation, the new millennials may not try it, they are very interested in trying many things. Our job is to make sure that it can catch their eye,” she added.

Trota-Salud further said its partnership with Pilmico involves promoting and allowing students to develop the bakery products highlighting Filipino innovation.


Originally posted: Concept Central